UA Ruhr News Center

25. 04. 2022

KAO, the University Alliance Ruhr and University of Cincinnati are calling for applications for a joint student project

FOR RELEASE APRIL 25, 2022 AT 1:30 P.M. EST - Long Do Hoang

Kao is hosting a Guhl Brand Challenge from May 4 - May 24, 2022. This virtual student challenge focuses on creating a closed Guhl brand community. The objective of the community is creating genuine closeness between consumers and the brand and to encourage engagement and exchange.

The pilot program provides international collaboration opporrunities to students and engages them with industry partners. The UA Ruhr and UC come together with Kao to offer a unique student led project to pilot models of international cooperation. In this unique collaboration, students will work with university students based in the USA & Germany, and have Kao mentorship.

All students selected to participate will receive $100 for dedicating their time and effort, with the opportunity to win up to an addiational $400 in prizes!

These are the two dates to note:

KICKOFF: Wedenesday, May 4, 2022 (4:00PM - 6:00PM CEST)

FINAL PRESENTATIONS: Tuesday, May 24, 2022 (4.00PM - 6.00PM CEST)

More details will be shared prior to the challenge kickoff. To register, scan the QR code of the picture below

Application deadline: April 30, 2022